Texturizing Shampoo will not soften your dog's coat. Wire and coarse-coated dog owners across the country rave about Texturizing Shampoo.

A great bodifying shampoo for thin or limp coats. Hair keratin formula increases volume and texture. Improves body for easy scissoring.

• Easy-to-rinse, low-sudsing formula
• Highly concentrated (16:1)